Cool, confident, and contemporary, Boss Hugo Boss embodies the 21st century man who embraces life with the utmost vigor. With fresh and sensuous tones, the fragrance exudes an air of distinction, sophistication, and overall 'joie de vivre.' The Boss male, a study in modernity, pursues his goals with heroic energy and enthusiasm, but at the same time remains witty and desirable. This signature scent matches all the extraordinary facets that make him one of a kind.